HJC Helmets New 2022 Range RIDE Magazine Advert
For this project I was briefed to create an 8-page advert for the July issue of RIDE magazine, featuring HJCs new 2022 range. I was asked to "make a big deal" of the new RPHA 1 track helmet and to make the rest of the advert "flow instead of feel like 8 pages bolted together". The idea for the colour theming was as the helmets go from track to adventure, I wanted the pages to reflect that.
The PDF:
The printed advert:
